In 2016, we launched the FordPass app, which really elevated customer experience from Ford and our digital capabilities by creating a single mobile platform where owners could monitor their vehicles, find parking spaces in select cities and make service appointments at participating dealers.Īs the FordPass app took off, we quickly realized that there was a gap in our loyalty component. Building on our existing platforms, it will teach us even more about our base of enthusiasts and how we can better meet their needs and surprise and delight them through unique engagement opportunities. The FordPass Rewards Visa Card launch marks a key milestone in our journey to provide great customer experiences at each touchpoint and expand our community of loyal Ford customers. Currently available in Model-A Black and Blue Oval Blue, future card art will offer vehicle-line designs starting with the Bronco brand and the all-new F-150. Ultimately, we hope it will become the must-have credit card for drivers everywhere who want to take advantage of member-exclusive benefits and options to customize their card. It’s tangible proof that we care about our customers and will help generate business for our dealers during this difficult time and beyond. By using it to make daily purchases, customers can help reduce the cost of maintaining their current vehicle or save towards their next Ford vehicle. It delivers the highest earn rate amongst automotive cards, special financing and Points redeemable toward vehicle sales and service at Ford dealerships. In July, we introduced the FordPass Rewards Visa Card in collaboration with First National Bank of Omaha and Visa. As the full impact of the coronavirus pandemic is still unfolding and communities across the country continue to face challenges, Ford has been focusing on customer experiences that make life a bit easier, reward loyalty and reduce the cost of vehicle ownership.
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